Durable — launch a website in 30 seconds and grow your business with AI

• Durable

  This page

  Pricing

  • Free subdomain plan
  • Paid Launch+

• Wix

  Pricing

  • Freemium
  • Paid custom domain

• Squarespace

  Pricing

  • Paid plans
  • Free trial

1. Durable — official site
2. Durable — pricing
3. Wix — official site
4. Squarespace — official site

Free tier

Yes

Pricing summary

Durable has a free plan that publishes a site on a durable.site subdomain with basic CRM and AI tools—no credit card needed. Paid plans add a custom domain and unlock the full toolkit: Launch is paid plan rates (less with yearly billing) and Grow adds more AI usage and team seats. All paid plans include CRM, bookings, invoicing, and secure hosting. Confirm live details on the official pricing page.

Reviewed on 28 August 2026 · Durable — pricing

• 30-second AI website

  Answer a few questions and Durable generates a complete site with copy, logo, and images that fits your industry.

• Integrated CRM

  Leads from your site and marketing land in a built-in CRM where you can track and follow up with customers.

• Online bookings

  Let customers book services from your website 24/7, synced to your calendar.

• Invoicing and payments

  Create and send invoices and get paid without a separate billing tool.

• AI marketing and SEO

  Generate social posts, ads, and logos, and use SEO and GEO tools to get discovered in search and AI answers.

• AI Business Partner

  An AI assistant that knows your business can answer leads, draft blog posts, gather reviews, and handle routine tasks.

1. 1

   Describe your business

   Answer the quick questionnaire about what you do, your services, and your location.

2. 2

   Review the generated site

   Check the AI-built site, logo, and copy, and tweak pages or images in the editor.

3. 3

   Connect bookings and forms

   Turn on online booking and contact forms so customers can reach you and schedule services.

4. 4

   Publish and get found

   Connect your domain and use the SEO and GEO tools to rank in search and AI answers.

5. 5

   Manage leads and customers

   Track enquiries in the CRM, reply with AI-drafted messages, and send invoices from one place.

6. 6

   Let AI handle busywork

   Use the AI Business Partner to publish blog posts, request reviews, and follow up automatically.

• Home-service pros

  Landscapers, cleaners, handypeople, and contractors that want bookings and leads online fast.

• Health and wellness businesses

  Fitness coaches, salons, and studios that need scheduling and client management.

• Professional services

  Consultants, agencies, and coaches that want a polished site plus simple CRM and invoicing.

• New business owners

  Entrepreneurs validating an idea who want a real site with zero upfront cost.

Company

Durable was founded in 2022 by James Clift and Ross Howard-Jones, and has raised over $20 million from investors.

Free plan

The free tier publishes a site on a *.durable.site subdomain with a limited CRM and monthly AI allowances—no credit card required.

Paid plans

Launch starts paid plan rates (less with yearly billing) and Grow adds more AI usage, images, and team seats; custom domains are included on paid plans.

Scale

Durable reports more than three million business owners and over ten million websites built through the platform.

Scope

Durable replaces separate website, CRM, booking, invoicing, and marketing subscriptions with one plan rather than acting as a pure page builder.